When running a brand tracker, you may need to update media assets between waves - for example, refreshing a logo, updating campaign imagery, or replacing a video.
You can now update media assets on existing questions between waves. The underlying question stays the same, historical waves are unaffected, and future waves show the updated asset. Past data is preserved exactly as collected, and question identity remains consistent for trend analysis.
What you can update
You can change media assets across the following question and card types:
Media questions - swap video, image, or audio assets
Single-choice and multi-choice questions - update images attached to individual answer options
Message cards - replace the media displayed on message card questions
Note: Changing media between waves is not currently supported for groups.
How to change media between waves
Open your tracker and click ‘set up new wave’. Media changes cannot be applied to waves that have already launched or are currently in field
Find the question or card whose media you want to update and open the image
Select the Change button option next to the existing asset
Upload your replacement asset - video, image, or audio depending on the question type
Review the on-screen confirmation that media will differ between waves. This difference is reflected in reporting
Save your changes. The updated media applies to this wave and all future waves. Previous waves retain the original asset
What respondents will see
Respondents in future waves will see the most recently updated media asset. Past waves are unaffected - respondents who completed earlier waves saw the media that was live at that time.
How this is shown in Results
Results will indicate where media differed across waves, so trend data can be interpreted with full context.
You are able to check out what media was shown when through the media modal which allows you to drop down both date, and audience so you have certainty about what was shown when.
