Multi-market research in Attest allows you to run one survey across multiple countries while customising questions, answers, and media for different markets. This makes it easier to reflect local differences during survey setup, while keeping the overall structure consistent for comparison.
How multi-market research works
Multi-market surveys are built as a single survey with multiple audiences.
Each respondent only sees:
the questions intended for their market
the answer options and media relevant to their audience
the correct language and locale
Customisation happens at the question, answer, and media level, while results can still be analysed side by side.
Setting up a multi-market survey
Add your markets and audiences
Multi-market setup starts on the Audience page. Add all the countries you want to include by selecting Attest panels and adding each audience. Once more than one audience is added, options to customise the survey by market become available.
Customise questions by market
You can control which questions or message cards are shown to specific audiences.
On a question or text card, select Set display conditions and choose the audiences you want that card to appear for. Questions that do not match the selected audiences are hidden. Audience-based conditions can be combined with answer-based conditions where needed.
Note: audience display conditions cannot be applied to groups of questions.
Customise answers by market
Answer options can also be shown or hidden by audience. After adding your answer options, select the 🌐 icon next to an answer to choose which audiences should see it. By default, answers are shown to all markets.
This is useful when:
brands or behaviours differ by market
terminology varies between regions
There are some limitations:
ranked question answers cannot be customised by audience
Other, None, and N/A cannot be customised by audience
open text optional fields cannot be customised by audience
Customise media by market
If your survey includes images or video, you can customise media per audience.
Media follows the same audience selection model as questions and answers, allowing you to adapt visuals for local relevance.
Translate your survey
Translations are managed from the Audience page. You can add translations by downloading and uploading a translation file, or use Attest’s translation partner.
Preview each market’s experience
Before launching, use Preview and filter by audience to review:
translations
which questions and answers are shown
any market-specific variations
This helps ensure each market sees the intended version of the survey.
Viewing results across markets
Results are shown in aggregate across all markets by default.
You can also:
view results for individual countries
compare markets side by side using charts
analyse differences using crosstabs, for example by country
Results are displayed in the survey’s draft language. For a more detailed walkthrough of analysing results, see Getting started with your results.
FAQ
Can I run multi-market research in a single survey?
Can I run multi-market research in a single survey?
Yes. Multi-market research is designed to run as one survey with multiple audiences, rather than separate surveys per country.
Do respondents see questions meant for other markets?
Do respondents see questions meant for other markets?
No. Respondents only see questions, answers, media, and translations relevant to their audience.
Can I add more markets later?
Can I add more markets later?
Yes. When setting up a new wave, you can add new markets, exclude existing ones, or reintroduce markets without rebuilding the survey.
Can I exclude an audience from a wave without removing it entirely?
Can I exclude an audience from a wave without removing it entirely?
Yes. When setting up a new wave, you can choose to exclude one or more audiences without deleting them from the study. Excluded audiences will not receive the survey in that wave, but can be re-included in future waves if needed.
This is useful when you want to pause research in a specific market while keeping the overall survey structure intact.